Grow · Chapter 11 · AI Launch Pad

Build My Referral System

This Launch Pad designs a referral programme tailored to your specific business. It does not duplicate the frameworks from this chapter; it engineers the remarkable moments that make customers WANT to refer you.

Bring to the session

Your product or service, and your average customer value
Your delivery process, step by step, from purchase to completion
How your customers typically discover you
What your competitors typically do at delivery (the baseline you need to exceed)
Your capacity to reward referrers

What you walk away with

your referral programme design (structure, incentives, mechanics), five remarkable moments mapped to your delivery process, your referral-triggering checklist, a 12-month surprise-and-delight calendar, three referral ask variations for different moments, a thank-you sequence, a tracking template, and three engineered trigger touchpoints with ready-to-send messages.

The AI does the designing. You do the delivering. It can engineer the moment; it cannot write the handwritten note, hand over the finished work, or hear the client say "you didn't have to do that." That part is yours.

The guided version opens with The Builder's Desk

A 3-step guided session that structures the work, saves your outputs, and connects them across chapters. Until then, the full briefing is in your copy of the book — it works with any capable AI assistant.

From the book: Save this output, you will need it for LP 3.12. Your referral system is one component of the Revenue Engine you assemble in Chapter 12. Bring everything from this session.