Grow · Chapter 10 · AI Launch Pad
Build My Social Proof System
The AI builds the system. Your customers supply the proof. It can draft the perfect request; it cannot make a single customer say one true word about you. Delivering work worth talking about stays your job.
Bring to the session
- Your product or service (what you sell)
- Your top 5 customer results (specific outcomes with numbers)
- Where your prospects currently encounter your brand (website, social media, proposals, email)
- Any existing testimonials or positive customer messages
What you walk away with
- Testimonial request templates (3 versions for different moments: post-delivery, in person at the peak moment, video request) - Case study template (fill-in-the-blank format based on the 5-part framework) - Social proof placement map (which testimonials go where, based on your sales process) - Screenshot collection system (how to organise and categorise your social proof assets) - Monthly social proof calendar (when to collect, create, and publish)
The AI builds the system. Your customers supply the proof. It can draft the perfect request; it cannot make a single customer say one true word about you. Delivering work worth talking about stays your job.
The guided version opens with The Builder's Desk
A 3-step guided session that structures the work, saves your outputs, and connects them across chapters. Until then, the full briefing is in your copy of the book — it works with any capable AI assistant.
From the book: Save this output, you will need it for LP 3.11. Your testimonial templates and case studies feed directly into the referral system in the next chapter: the customers who give you proof are the same customers who will give you referrals.