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Grow · Chapter 7 · AI Launch Pad

Write My Cold Outreach Sequence

This Launch Pad produces your complete 3-message cold outreach sequence, built on the 3-angle value rotation from this chapter: every message written three ways (money, time, risk) so you can pick the rotation that fits your market, plus subject lines, a personalisation template, and a plan to fill your prospect list. In my experience, rotating the angle consistently beats hitting the same angle three times.

Bring to the session

  • What you sell and who you sell it to (be specific, "marketing consulting for B2B SaaS companies with 10-50 employees," not "marketing services")
  • Your best customer result with specific numbers ("increased qualified leads by 340% in 90 days," not "helped grow their business")
  • The problem your target customer has, stated in their language, not yours ("we don't know where our next customer is coming from," not "suboptimal lead generation infrastructure")
  • Your target's industry and typical role/title
  • One free resource you can offer or describe (a checklist, template, guide, or insight). If you don't have one yet, the session will design one for you.

What you walk away with

a complete 3-message sequence (hook, value add, breakup) in three angle versions, nine subject line variations, a five-scenario personalisation template, the Day 1-4-8 follow-up timing from this chapter, a list-building plan with exact search terms, and, if you needed one, a free resource outline for Message

The AI does the writing. You do the research. Both are required. An AI can draft a message in seconds, but it cannot notice that a specific bakery posted a job listing yesterday. The specific detail that makes the message land is yours to find.

The guided version opens with The Builder's Desk

A 3-step guided session that structures the work, saves your outputs, and connects them across chapters. Until then, the full briefing is in your copy of the book — it works with any capable AI assistant.

One email when it opens. No sequences, no spam. Unsubscribe any time.

From the book: Save this output for LP 3.8, you will use these messages to set up your discovery calls. ---