Grow · Chapter 5 · AI Launch Pad

Raise My Price

You have been building pricing courage since Book 1, whether you noticed it or not. Here is the system laid bare, because seeing the progression makes each step feel less like a leap and more like the next rung on a ladder you have already been climbing.

Bring to the session

Your current price (or your best guess if you haven't set one yet)
What it costs you to deliver per customer (time valued at your hourly rate, materials, tools)
Your Ideal Customer Profile (from LP 3.4)
What the customer's problem costs them (in money, time, or stress per month)
Your one-page offer document from LP 1.4 (dream outcome, offer stack, tiers, guarantee, and Grand Slam score)

What you walk away with

- A value equation analysis showing what your product is actually worth - A price floor (the minimum you can charge and survive) and a value-based ceiling - A three-tier price ladder (entry / core / premium) with positioning lines - A Flinch Test exercise to practice saying your price - Objection responses for "that's too expensive" and a price announcement email - A value metric check, a membership model design, and a speed tier

The AI does the math. You say the number. It can calculate what your work is worth, but it cannot sit across from a prospect and state the price without flinching. That is your job. Test the new price with five real prospects this week, and run the Flinch Test out loud before every sales conversation.

The guided version opens with The Builder's Desk

A 12-step guided session that structures the work, saves your outputs, and connects them across chapters. Until then, the full briefing is in your copy of the book — it works with any capable AI assistant.

From the book: Save this output. Compare the recommended price to your current price, then review and update the whole package every six months when you raise prices, Step 6 of the Price-Setting System.