Grow · Chapter 2 · AI Launch Pad
One Channel
This Launch Pad takes you from posting everywhere to a scored channel decision, a positioning statement to aim it with, and a 30-day content plan you can start tomorrow.
Bring to the session
- Your audience map, outreach messages, and content templates from LP 1.6 (if you completed it — not required, but they give you a head start)
- Your Fachberater Identity Statement and conversation starters from LP 3.1 (if you completed it — not required, but they sharpen your positioning and content voice)
- Your product or service (one sentence)
- A description of your best 3 customers (who they are, where they work, how old they are, what they do online)
- Your content preferences (do you prefer writing, speaking, or filming?)
- Your available time for marketing per week (be honest, not aspirational)
- Your DACH market if applicable (Austria, Germany, Switzerland, or a combination)
What you walk away with
a channel recommendation with reasoning, the platform's working rules, a three-metric measurement plan, a 30-day content calendar plus ten spare content ideas, DACH platform notes, a weekly measurement dashboard, and a positioning statement with a rewritten bio.
The AI does the scoring and the structuring. You do the asking and the posting. It can weigh four criteria and build a calendar. It cannot tell you where your customers actually spend their time, only your customers can. And it cannot show up every day for 30 days. That is your job.
The guided version opens with The Builder's Desk
A 4-step guided session that structures the work, saves your outputs, and connects them across chapters. Until then, the full briefing is in your copy of the book — it works with any capable AI assistant.
From the book: Save this output, it feeds directly into LP 3.3, where you build your content engine, and into your Sunday CEO Review (Book 4, Chapter 3). Your channel choice, positioning statement, and content plan are the foundation everything in the next chapter builds on.